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All posts in General Questions

An advertising manager wants to use a test market. What can be assessed using a test market, and how would a test market be used to assess each of these?

Your response should be at least 200 words in length. You are required to use at least your textbook as source material for your response. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations.

Mediated communication and social media (e.g., email, blogs, Facebook, Skype, and Twitter) have played a major role in changing the way that organizations engage in communication with their customers and with employees internally. As I have seen in the Military, mediated communication has had its share of friction over the years. Some recent examples may be extreme; however, it shows the magnitude on how mediated communications (Facebook) can quickly tarnish the reputation of a service that took years to build. A few examples (most recognized photo in the media) was where U.S. Marines urinated on the enemy’s bodies, and the other was the SS (Scout Sniper symbol) next to an American flag in Afghanistan. Both of these photos went viral within minutes after its posting on Facebook. The after affects are still being felt today. All too often, social media users are lulled into a sense of complacency, which fails to acknowledge the fact that one’s audience can be considerably larger than previously thought. What can we do to better remind ourselves of the potential reach of our messages?

Factors in Business

From the scenarios, Chris stated that there are many factors to consider related to starting a business. Discuss the key factors for consideration, and explain why you believe these considerations are important for Chris and Erica’s vision for their restaurant business.

From the case study, identify three (3) factors that contributed to the failure of Hostess Brands, Inc. and discuss what management could have done to address these issues

Attitudes are based on a number of characteristics. Elaborate on how public relations can take advantage of one of these characteristics to shape public opinion. Describe and explain at least one example of how this characteristic was a focus of the selected public relations campaign.

One goal of public relations is to manage public opinion on a particular topic. For the public relations campaign you selected, analyze the methods used to shape public opinion. Justify why you think these methods were either successful or unsuccessful