This is the link of the study case
- Provide a synopsis of the company and the case.
To Communicate or Not to Communicate?
- Discuss whether or not Dannon should start to proactively communicate to consumers its CSR initiatives.
- Discuss the benefits and risks that Dannon would face.
- Analyze the implications for Dannon’s current CSR initiatives.
Impact of a Corporate Parent
- Discuss the impact that having a corporate parent plays in Dannon’s decision about whether to externally communicate its CSR programs. Discuss the risks and benefits of having a corporate parent and how this impacts Dannon’s communication plans.
The Communication Strategy
- Design a focus and communication strategy for Dannon’s CSR campaign to its consumers. Support your decisions with research.
- Summarize in 2-3 paragraphs the most important elements addressed in this analysis.