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Discuss the historical origins of mental health services in the United States.
Discuss how mental health services have changed in recent years.
Discuss some of the public perception challenges there are surrounding mental illness and access to care in the United State

The historical origins of mental health services in the United States.

Historical Origins:

The first hospital for the mentally ill people was opened in Williams Berg, Virginia. 1773. Originally there were only eight hospitals but the crusades by Dorothea Dix led to establishment of 32 more, where the patients were mostly from Alms houses, Jails etc. The census of 1840, included insane and idiotic.

As we find in the above article the movement commencing from 1773 to the present day has undergone a number of changes, public opinion and views, to treatment. Various acts have been singed by different Governors and Presidents recognizing it a major challenge needing urgent innovation, study, research, analysis and involving use of new drugs and change of the response and attitude of the people in general towards such patients.

With the result the number of such patients has come down. President Kennedy signed the legislation for custodial institutional cared. Consequently alcoholics and drug abuse disorders started getting grants. Massachusetts started using the concept of Behavioral health in the treatment of such people including children and elderly.

The dream of fuller social integration has remained a dream as there are many people without work, with limited social interaction passing their days in sheltered environments. Inadequate services fail to cater to the complicated needs of the patients. Services in their turn create a ghetto like situation where patients meet with each other but rarely in social community. Many feel that community psychiatry be replaced by psychiatric community.

In bold below there is a list of three product categories. Within the product categories listed below identify TWO purchases you have made. ONE must be a High Involvement purchase, and ONE a Low Involvement purchase. The two purchases can be from the same product category, or from two different product categories, as appropriate:

Computer software (e.g. game or app/application)

Applying the teaching materials, explain why one product purchase was a High Involvement purchase and the other was a Low Involvement purchase.

Using the five stage model of the Purchase Decision Process in the model of consumer buying behavior described in Module 1, describe in detail the process you went through in making each purchase. Bear in mind that the purpose of the assignment is to demonstrate the depth of your understanding of the teaching materials.

Identify and discuss the differences between the way you went through the purchase decision processes for the two products.

Assume now that you are marketing brands in two of the product categories listed above. Applying only the teaching materials, specifically the presentation “Uses of a Model of Buying Behavior”, explain how you might use your understanding of the Model of Consumer Buying Behavior in marketing the two products. (Note that you are asked to APPLY the teaching materials, and thus simply listing what marketers can do in general is not sufficient. You should think about what is explained in the teaching materials and then apply that learning to two of the product categories listed above).

In your response, include:

The difference between goods and services.
What is meant by Involvement and why it might be high or low.
The stages of the Purchase Decision Process, (PDP) and
How a potential buyer might follow this process
How the differences between High and Low Involvement affect the way someone might follow the PDP
How marketers might use their understanding of the model of buying behavior including the PDP to:
Segment a market, including explaining what is meant by segmentation and why segmentation can be useful in marketing.
Influence purchase probabilities as indicated in the relevant presentation.