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Compare and contrast application

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- Compare and contrast application of the information search phase of the consumer decision process to in-store purchases and online purchases.

- Include practical examples of each placement strategy (in-store and online) within your response.

- Explain why marketers should consider what happens during the information search phase of the consumer decision process when they create their marketing mix strategy.

- Recommend methods that marketers can implement to lessen post-purchase dissonance. Include an in-store example and an online example.

Make a recommendation on how to start a website or blog for free and make money from it. Find free hosting services you can recommend and search for possible sites by evaluating each site and deciding which is the best fit and why.

Can you please help me with these questions? Each response must be one decent paragraph. Name of the textbook enclosed. Thanks in advance for your help.


1. How does technology change traditional marketing?
2. As a consumer, how is your life changing as the Semantic Web becomes reality?
3. Define e-marketing strategy and explain how it is used.
4. What are the four levels of commitment to e-business and what are some examples of each?
5. What are the seven steps in an e-marketing plan are why are each important?
6. What responsibility do you think e-marketers should assume for helping to close the digital divide? Do you think consumers and governments should assume some responsibility, as well? Explain your answers.
7. What are the two most important online engagement segmentation levels?
8. How does micromarketing differ from multisegment marketing, niche marketing, and mass marketing?

Strauss, J. (2012). E-Marketing. (6th ed). Prentice Hall

In the real world there are e-commerce service providers who offer some degree of service products to your e-commerce web site. Some offer a turnkey (everything you need) service and some offer components such as carts. PayPal is an example of an e-commerce service provider. While they do not offer web sites and hosting (perhaps just around the corner) they do offer cart hosting. Every service provider offers a different take on providing their service and various interfaces. UPS is another example of a service provider.

Find an e-commerce service provider online and analyze their offerings along with a detailed view of how it may work and integrate with a functioning e-commerce web site. DO NOT analyze an e-commerce site selling products. Focus on providers of e-commerce turnkey products or sites having e-commerce tools.

Can you please help me put these questions together about this Performance Metrics and Balanced Scorecards paper with only 2-3 references. Thanks in advance for your assistance.

This week, compose a 2-3 page essay defining and examining Performance Metrics and Balanced Scorecards as they relate to e-commerce and e-marketing. Revolve your essay around the following prompts:

1. What is the Balanced Scorecard and how do companies use it in e-business?
2. How does the Balanced Scorecard help e-business examine results? Would you recommend that e-businesses also look at results form a societal perspective?
3. What are several types of social media engagement metrics?
4. What are three ways of collecting Web analytics?

Compose your essay with a title page, introduction, conclusion and 2-3 references cited in text and in the references section..

Frost, R. & Strauss, J.,(2012). E-Marketing. (6th ed). New York: Prentice Hall