Write a four to five (4 to 5) page report that answers the following:
Analyze the reasons why the Chinese government hired a Western public relations firm to work on the 2008 Beijing Olympics.
Determine the reasons why protesters and activists target events such as the Olympics.
Determine if the opportunity to reach a global audience by advertising during the Olympics offset the potential for bad publicity.
Assess how well of a job the companies identified in this case did in anticipating and responding to the protests.