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Companies around the world are increasingly committing themselves to attaining International Standards Organization (ISO) certification in a variety of areas, including quality and pollution minimization. Do you think this is just the beginning of a trend toward worldwide homogenization of product and process standards?

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Companies around the world are increasingly committing themselves to attaining International Standards Organization (ISO) certification in a variety of areas, including quality and pollution minimization. Do you think this is just the beginning of a trend toward worldwide homogenization of product and process standards?