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Discuss one or two firms that you have experienced that seem to do a better job in the digital global marketplace than they do or might do in a bricks and mortar venue. In what elements of expanding the product offering, making it more elastic, connecting the consumer with design and value proposition of the product do they excel?

Discuss one or two firms that you have experienced that seem to do a better job in the digital global marketplace than they do or might do in a bricks and mortar venue. In what elements of expanding the product offering, making it more elastic, connecting the consumer with design and value proposition of the product do they excel?