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Discuss the type of product the company will offer and identify its primary characteristics. Discuss the product branding strategy.

Discuss the type of product the company will offer and identify its primary characteristics. Discuss the product branding strategy.

Discuss the type of product the company will offer and identify its primary characteristics.
Discuss the product branding strategy.
Discuss how the product fits within a product line and the depth and breadth of the line.
Explain how the product and target market strategies fit with the organizational strategy.

 
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