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What is IBM s corporate or multibusiness strategy for the twenty first century, and how is it different from its long standing strategy? What does the case title Beyond Blue mean?

What is IBM s corporate or multibusiness strategy for the twenty first century, and how is it different from its long standing strategy? What does the case title Beyond Blue mean?

What is IBM s corporate or multibusiness strategy for the twenty first century, and how is it different from its long standing strategy?
What does the case title Beyond Blue mean?

 
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