What are the implications for Tetley in the current global economic and financial climate?
What methods of market entry does Tetley use,( is it exporting, contractual, investment or Alliances and partnerships) and are these likely to change?
What is their marketing strategy( is it standardization or adaptation or creation or mixed), and how does it address the various elements of the marketing mix? Taking into consideration the country of Origin (COO, branding and national identity
What approach to being international does it adopt, and what are its main sources of competitive advantage (achieving efficiency in current operations or managing risks or innovation learning and adaptation? )
What is the type of its international strategy is it multinational, global international or transnational
How does it set about managing the implementation of its international strategy in terms of organization structure, management systems and possible cross cultural issues?
What are the opportunities and threats that are facing Tetley and the way it is undertaking its international trade operations.