The original Seven Essays, in a cool, new outfit ...

Marketing professionals must understand the consumer experiences in making purchase decisions. Keep the following questions in mind as you discuss this process:

Marketing professionals must understand the consumer experiences in making purchase decisions. Keep the following questions in mind as you discuss this process:

Marketing professionals must understand the consumer experiences in making purchase decisions. Keep the following questions in mind as you discuss this process:

What are the stages of the consumer purchase decision process?
What is the purpose of each stage?
How can marketers use this understanding to help consumers acquire the products and services they need and/or want?